The popularity. Europe lives and breathes house music on a daily basis. Countries like the UK, Benelux, etc have a huge demand for house music. Any club you visit in the aforementioned countries is likely to be playing house music. South Asian countries are also seeing a huge increase in demand for house music. Japan's club scene has recently gotten huge, and it is only getting bigger. House music still has a long way to go in terms of becoming super mainstream albeit acts have been seen in the top 40 charts. Examples of this include Gorgon City.
The free downloads. One of the biggest feats of being a house music fan is that you can easily enjoy a lot of music for free. A lot of artists do not charge for a lot of their tunes because they would rather have exposure. The single cost of acquiring these tunes is usually to like an artist on SoundCloud or something similar. It is definitely worth less than the $1.29.
The YouTubers. There are many YouTube channels who's hobby is to literally search for new house music for their fans. These channels spend a lot of their time browsing SoundCloud daily just to hopefully find a good sounding tune to feature on their profile for a few likes and comments. An example of this is a smaller channel named Thrills who promotes Deep House, Future House, Jackin House and more.
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